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Academic Projects

Through my academic assignments and coursework at the University of Michigan, I’ve been able to strengthen, sharpen, and refine the core skills essential to a career in sports broadcasting and journalism. Classes in writing, humanities, social sciences, communication and media, and more have challenged me to think critically, craft compelling narratives, and adapt my voice for various formats. These skills will be especially useful for reporting whether it’s a game recap, feature story, or on-air script. These academic experiences have provided a strong foundation in both the technical and creative aspects of storytelling, directly supporting my passion for covering sports with clarity, energy, and professionalism. Continue scrolling to see some of my academic progress thus far as a Communication and Media major at the University of Michigan. I hope to add more to this page as I continue to take Communication and Media courses, practicing and eventually mastering my craft.

COMM 101
The Mass Media

This course provided an introduction to the history and impact of mass media on American culture through advertising, news, radio, television programming, the Internet, and popular music. Over the semester, I produced three essays for this course that challenged me to think critically, compare ancient and modern perspectives, and articulate complex ideas through structured, engaging academic writing. This course provided me with a deeper background knowledge of the sports we know and valuable writing experience that directly supports my development as a communicator in sports journalism and broadcasting. It also was filled with different guest speakers, including my idol and muse, CBS leading sideline reporter and Michigan Alumni: Tracy Wolfson. My outstanding professor mentioned during the first lecture of the semester that if there are any Michigan alumni we would like to hear from, tell her your interest and she might be able to make it happen. After hearing that, I made my way up to her after class and asked if Tracy Wolfson could speak on her journey of becoming the CBS leading sideline reporter, and how her education and experience at Michigan had prepared her. I told my professor that it is my dream to reach the position she has achieved and that I wrote my "Why Michigan?" essay about her. I am forever grateful for my professor having Tracy Wolfson speak to the class. It was truly an honor and so inspirational to meet my hero.

Starting my journey as a Communications Major, this course has a special place in my heart, fueling my aspirations. Scroll to see some of my major assignments from the course with a brief description. 

Assignment 1

Task: In this assignment, I was asked to use Alice Marwick and danah boyd's article, "I tweet honestly, I tweet passionately," as a framework for analyzing social media feeds and profiles. Briefly stated, the article provides research that explains how online personalities and celebrities create their online persona, self-presentation, and audience management in social media, where a single platform often serves as a forum for a diverse and complex audience, and conflicting social contexts. Thus, I chose to conduct a textual analysis of at least 10 posts on Tate McRae's Instagram account, analyzing at least two representations, themes, meanings, and/or messages on this account and the strategies of self-presentation used. Then we were prompted to revisit the strategies we recorded, and see if they related to Marwick and boyd's arguments and conclusions about self-presentation and social media. Using 2-3 theories and/or conclusions from the Marwick and boyd article, I was able to analyze Tate McRae's Instagram account and explore how the 10 posts developed her online persona and self-representation in reaching and maintaining a diverse and complex audience. Click the button below to access the Google Document of my essay!

Assignment 2

Task: In this assignment, I was asked to analyze how a major media company is responding to current industry trends by examining trade press and public relations materials. For this assignment, I decided to investigate the trade press and public relations materials for Disney. We were also asked to decide whether to focus our analysis on the company’s digital strategies or its strategies in global/international markets. I decided to focus on the company's digital strategies, and it sounded more interesting to me. Using the University of Michigan Library databases, like Nexis Uni, I gathered 10 trade press articles that related to my digital strategies focus. This was something I wasn't familiar with, but I am glad to now have experience and comfortability navigating through the University's databases. I then summarized the articles with full citations, given my newfound information, answered a series of short questions with my conclusions. This analysis included identifying the key concerns or opportunities Disney is responding to, explaining at least two strategies Disney is using, and interpreting what these strategies reveal about Disney's position in the media landscape (whether it is innovating, playing catch-up, in crisis, or maintaining its profit). It also included a prediction question, where I listed any new services, content, or initiatives I expect the company to launch in the near future. Although I was unfamiliar with the layout of this assignment, I enjoyed being challenged and am proud of my conclusions. Click the button below to access the Google Document of my analysis!

Assignment 3

Task: In this course, we learned that media objects and texts mean different things to different people and encountered several methods and approaches for analyzing media. We began the semester thinking about how individual researchers might interpret media texts through textual analysis, and towards the end of the course, we were introduced to different approaches to audience research and reception studies. In this assignment, I was asked to complete a textual analysis as well as a short reception study that compared and contrasted, or integrated, my findings. We were prompted to first pick a media object or text to analyze and provide our own textual analysis, using the materials learned in Assignment 1. For this step, I selected the hit sitcom, How I Met Your Mother. I then collect social media posts, specifically quite opinionated Reddit posts, about what HIMYM meant to others. After completing the textual analysis and the social media post analysis, I was then asked to offer an analysis of the meaning(s) of the show. Thus, my essay included an introduction, argument, textual analysis, summary of the social media posts, analysis, conclusion, and bibliography, which are all included and organized with bolded headers. This actually is my highest grading essay in this course and I am extremely proud of it. I think picking a show I am so passionate about made this assignment fun and extremely engaging. I hope you enjoy reading it as much as I enjoyed writing it. Click the button below to access the Google Document of my essay!

COMM 102
Media Process & Effects

This course was unlike any other course I have taken at the University of Michigan. First, the classroom setup was so unique, creating an inviting and engaging environment. A smaller, sized class was placed in a large interactive classroom with several projectors and microphones on each table, inviting all students to share their thoughts. This course provided an introduction to the impact of media on individuals' thoughts, feelings, attitudes, and behaviors. Over the semester, I produced several assignments that challenged me to evaluate media messages critically, understand how techniques can evoke certain emotions or persuasions from individuals, and connect social science research to real-world media consumption. I analyzed and practiced research evaluation, social science focuses, real-world applications, and media influence through weekly outlines, assignments, examinations, and projects. This course taught me how to examine the research behind these effects and how to evaluate media messages. Being so applicable to the real world, it is a course I will regularly think back to and continue to strengthen as well as utilize my skillset developed from the course. Scroll to see some of my major assignments and work from this course.

Assignment 1

Task: In this assignment the goal was to begin developing step-by-step skills through locating and engaging with original scholarship and research in the media effects field within Communication & Media. By engaging with academic research articles, I began to develop general skills that are foundational both in this discipline and in other disciplines or careers, including, close reading and comprehension skills by working to identify major elements or key principles of social science methods and analytical skills by evaluating the studies and their results. In this assignment, I read two academic research studies on media effects and used those studies to analyze and identify social science concepts. Using the course-provided template, I read through the two academic articles provided in the assignment. For each of the two studies, I identified in writing underneath the prompts the type of research study, experiment, survey, or other methods used to identify causal effects. I identified the design of the study, including the independent variables, dependent variables, and the nature of the sample ( who were the participants, or what was observed for data collection?) I also identified the theory, meaning what the researchers expect to be the results, and why they expect this, along with the major results by summarizing the results of the study, and whether they supported or contradicted the researchers’ theory. And finally, I wrote a 200-word reflection, answering the question prompt for each study. This was a new assignment format, but great "real-world" scenario and application practice. Click the button below to access the PDF of my assignment!

Assignment 2

Task: In this assignment, I analyzed the “frames” news organizations use to convey information to the public and employed framing techniques to create my own news headlines. Through this process, I developed skills that are foundational both in this discipline and in other disciplines or careers, including media literacy skills to recognize and analyze how different frames are employed by news media in the real world, creative thinking to apply class concepts (such as framing) by using class concepts to inform my thinking and writing, and reflection since active and thoughtful reflection is an important aspect of learning to help myself identify what I've learned and think about how it might be useful in my future knowledge. This assignment also helped me become familiar with important content knowledge in the discipline of framing, an analytic concept for understanding media. I explored the use of specific media frames, including episodic, thematic, strategy, and policy framing, in real world contexts, as well as visual and text-based framing strategiesIn this assignment, I read, identified, explained, and analyzed the frames employed in two articles, then stepped into the reporter’s role by creating headlines for and choosing photos to accompany two additional articles. And finally, I responded to a brief reflection prompt to wrap up this assignment and display what I have learned about the effects and uses of framing. This was completed in a mix of formats. I highlighted the framing techniques I found in the articles and attached comments explaining the use and their effect. For my headlines and reflection, I attached those answers beneath their corresponding prompts. This was another new assignment format, but more "real-world" scenario practice. Click the button below to access the PDF of my assignment!

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